Your goal with your website should to to be the number 1
site that pops up when someone Google’s ‘vacations where I can have sex with
animals’.
Back in the bad old days, spammers could get people to their
pages through simply throwing the words 'vacations where I can have sex with
animals’ into their content a hundred times, even if it made no sense to do so.
They would make it the same color as their background and paste it in as invisible
text.
Then, all the poor bastards out there looking to tour the
world while doing it with animals got sent to poor quality sites. Their
vacations were nothing more than a set of keys to a barn, not a beautiful weekend
in Catalina romancing an alpaca.
So Google got smart and they released their Panda on those
spammers asses. They also released a Penguin later, but that guy’s job was less
important. Mainly, the Panda beat down the spammers and the Penguin came along
to poop on them afterwards.
Panda is Google’s algorithm. Penguin is like Panda's wing man. It does the same thing, but on a smaller scale. Tricks like keyword stuffing
and hidden text no longer work. Instead, quality works. Panda is based on how
the human mind thinks because it was developed using actual people
A test group was given thousands of sites
to go through, based on a certain keyword. The people on the
study were asked questions like ‘did this site answer your questions? Is it
really relevant? Do other sites use this one as a reference?’and told to score the site using a number.
Then, they used the way people thought to break it down to
an algorithm.
When working with keywords, quality matters far more than
quantity. In fact, you might get kicked in the ass for using too many keywords.
When using keywords, pick a subject about your keyword. Then, let the writing
flow naturally.
Afterwards, spell check, grammar check and spell check
again. Then, take your text to a keyword density calculator. A keyword density
calculator will tell you if you’ve used the keyword enough naturally or if
you need to cram it a bit.
Take a look at the below example.
In this instance, my keywords were “animal sex” and “bestiality
sex tour”. While many people disagree on density percentage, I have found 3-5%
is the sweet spot.
You can do the math without using a calculator. The formula
is;
# keyword occurrences/total words.
I like to use a calculator to be exact.
If you don’t have enough keywords, don’t stuff them in
anywhere. Instead, edit and make sure they flow naturally. Sometimes, all you
need to do is delete a sentence to get it just right.
Keywords are a bit easier than you think, as long as you’re
a good writer. However, in the future, I’ll be bringing these up again and
again, along with the word ‘quality’. You’ll probably want to punch me in the
throat to get me to stop.
And I’ll probably enjoy it.
