Those Hindis had something right.
The Kama Sutra is less about technique
than it is positioning. See, in the right position, both parties can achieve fantastic,
simultaneous orgasms that will leave them feeling like jelly. In the wrong
position, their orgasm fizzles for a minute and then falls flat in the most disappointing
way. Weirdly, the most successful positions aren’t usually the ones you would
assume.
The same goes for SEO. The most successful
positions for keywords are often positions that no one thinks about at all.
First, you need to start on the
top. Just like the top is the spot where the first orgasm is achieved, the top
is the spot that gets the most attention from Google. When writing an article
or posting a video, your keyword should be listed in your title. That’s
obvious.
But what most people forget is
their meta description. A meta description is a short blurb that informs your
reader of what the article is about. When you don’t enter your own meta, Google
will pull that meta from the beginning of your article.
If your keywords aren’t in there,
you will be shit out of luck. When possible, I recommend using a plug in that
allows you to enter your own meta description. However, if it’s not possible,
you need to make sure that the keyword appears in the meta at least once by
putting it into your article within the first paragraph.
Also, why does no one use header
tags anymore? Headers tags are kind of like lube. You don’t really need it, but
when you use it, everything works much better. A header tag shows Google that you consider
something to be more important, and it gets more attention from Google. Remember,
much like lube, header tags should be used sparingly.
Finally, keywords in the URL are
incredibly important. If you are using a site like WordPress, never allow it to
default to a gibberish URL. Write your own and make sure the keywords are in
it. Keywords in the URL are like good oral sex. They aren’t everything
everything, but they set the right mood.
Positioning your keywords is just
as important as picking the right ones. Much like the Kama Sutra, with a few
minor adjustments in position, you could go from a deflating disappointment, to
an exploding page rank in no time.
