Whenever you hear the phrase, ‘for a good time call...’, don’t
you want to call Jenny?
Even though there was no real Jenny, this song actually caused a fad, with people calling the number 867-5309 and asking for Jenny.
Why? Referrals of course! Apparently, someone was satisfied with Jenny's ability suck the chrome off a trailer hitch. He wanted to share his pleasurable experience, so he wrote her name and number on a bathroom wall. Jenny became the authority on having a good time.
So when it was time to have a good time, they called Jenny.
Backlinks are your name on a bathroom wall. They get your
name out there as an authority on something; whether or not it be your lack of
gag reflex. They make people go to you for advice when someone searches a
keyword.
If someone finds your page, they might decide to link to one
of your articles on their page. This creates a credibility bump, because
someone thinks you’re relevant enough to link to you. This can also help with
keywords, as long as they use the right anchor words.
Anchor words are the click-able words that redirect someone
to your site. For example, the phrase ‘conservatives
like to be dominated in bed’ takes you to Rush Limbaugh’s page. Then, he
becomes bit closer to being on authority on the subject of rich white men who
like to be spanked during sex. .
You’re welcome Mr. Limbaugh.
Of course, you have little control over getting people to link
to your page. For that, you need a cross link marketing campaign and friends.
Sorry if you don’t have any friends. For that I can’t help you.
You could always do like I did and buy a gimp on Craigslist.
Just don’t buy backlinks. Site that offer to place your link
if you pay them are generally lower quality sites. If you’re linked up too
many times with known spammers, then your rank will actually go down. Sites
that sell links are usually known spammers.
General rule, the more important a page, the more important
they make your page when they link to it. Make friends with the right people
and get them to give you a shout out in their blog.
You can also check to see how you’re doing by looking at
your Alexa ranking. This will tell you the keywords commonly associated with
your site, as well as how many web pages link to yours.
Just go to the tab site info, then enter your page name;
Right now, I
have 57 backlinks to my site and my rank indicates that while I’m a blip on the
web, I am not completely invisible. You can click on the link number to see
what sites are linking to your page.
This will also tell you the most common keywords found on
your page. Mine suck, because they’re way too competitive, or completely obscure. But this is about backlinks, which I’m not doing too bad in
Other ways to increase your backlinks, beside making
friends, include a hub-and-spoke web site up. This is where you create a main
webpage, and several other mini Web 2.0 pages that link to it. This is a pain
in the ass and I don’t have the stamina to go over it for now.
But at least you know why backlinks are important…and you
can’t get that fucking Tommy Tutone song out of your head. .
