Saturday, April 13, 2013

The Hub and Spoke – Or Turning Your Site Into an Internet Orgy




Ever had a three way? If you have, then chances are you noticed something. They're only good if you know what you're doing.

The hub and spoke strategy is your internet orgy. If you do it right, you'll soon be seeing multiple climaxes in multiple areas. If you do it wrong, everyone will be flopping around, self conscious and there will be one guy with his dick hanging out, not doing anything at all. No one will get off.

If you want to get off, you need to know your internet erogenous zones. i.e. niche topics.


A hub and spoke works like a bicycle wheel. There is one main page, or hub, that all the other pages, or spokes, branch off of. For example, this page, The SEO Slut, is a spoke page to my main page, Essa on Everything.

The hub and spoke works really well if you can break your topic down into niches. On my main page, I write humor on a very general range of topics, from sex to internet scams. However, my target audience there generally doesn't have the desire or the knowledge to care about SEO. So I turned that into a niche page and started writing here.

This is the first spoke in my hub. This gives me multiple benefits. I get more incoming links for my main page. I get internet traffic and I get my name out there. In addition, its not hard, or expensive to do.

I run my main page off a wordpress.org platform hosted by Blue Host. However, for my spoke page, I have a 100% free blogger account. When I set up another spoke page, I will do it on a web 2.0 platform like Squidoo...also free.

This gets my name in multiple platforms as well. When you get started on any platform, the majority of your initial followers will be from that platform. If you can get multiple followers on multiple pages, you're going to climb in the rankings. Eventually, your page get most of its searches from organic traffic.

Plus, with a niche, you can really target your SEO.

Finally, these free websites are pretty easy to maintain. I'll post generally 1-2 times per week on this page, and 3 times per week on my other one. And I don't interact on my spoke page. On this page, I have comments disabled. This is for two reasons. One, answering comments on multiple pages would be too much and I'd soon be ripping my hair out. Two, anyone who is interested enough to try to contact me will head over to my main page and I stand the chance of getting a high quality follower.

High Quality Follower = someone who actually reads the shit you write.

I would recommend starting off one spoke and adding on as you get more time. Take a look at your general overall topic and break off one small, specific piece of it. If you run a dating site, create a spoke page just about dating online or something like that. This will allow you more target SEO and will expose you to a new audience.

God knows how I love to expose myself to audiences.